TuraURA

A tutor that learns, how you learn.

Tura turns a university's own curriculum into personalised, topic-level teaching, for every learner, at software-scale cost.

Shashwat Kapoor  ·  Co-founder & CEO  ·  turalearn.com

TuraURA
Problem & Opportunity

The gap

Students already learn with AIUniversities still need to integrate it.

Bloom, 1984 · The 2 Sigma Problem
98thpercentile

One-to-one tutoring moves the average student to the 98th percentile of a conventional class.


Staffing that has never been possible. Is possible now

01

Ask a lecture hall who used AI on last week's reading. Most hands go up.

02

Ask what the model knew about the course. Nothing. It has never seen the syllabus, the lecture, or the learner.

03

So the learning happens outside the curriculum, where it can't be shaped


04

Campuses have moved beyond should we allow this? The question is now how do we make it ours?

TuraURA
Value Proposition

What is TURA?

The AI between studentsand Teachers.

Tura study session: a chapter opened into topics, each with an explainer, quiz, video and questions
TuraURA
Underlying Magic

The technology

Course material goes in.A teachable structure emerges.

01 · Harness

Tutor agent

02 · Curriculum

Curriculum intelligence

03 · Memory

Learner memory

04 · Generation

Topic-level generation

Product Demo

Tura in Action

TuraURA
Business Model

How we get paid

One product.Two revenue engines.

Universities

Institutional Licensing

Annual licence, priced by student coverage.

Hosted and configured to each institution's cloud and data requirements.


Course → Department → Campus-wide

Students

Direct Subscription

Students pay €20 / month.


No procurement cycle. No committee.

Licence revenue scales with students covered.

Subscription revenue scales with paying students.

TuraURA
Go-to-Market Plan

How we reach them

Top-down outreach.Bottom-up pull.

Direct institution outreach

Curriculum-ready AI
for academic leadership

Lead with a curriculum-ready AI assistant for the university.

Academic leadership Programme leaders
Go-to-market diagram showing student-led pull on the left, institution-led rollout on the right, and Tura connecting students and universities in the centre.
Campus CEO

Peer-led distribution inside universities

Introduce Tura through peer networks so student usage creates institutional pull.

Stipend plus incentive Distribution scales with acquisition, not headcount.
TuraURA
Competitive Analysis

Where we stand

Many tools explain a document.Tura teaches the syllabus.

CapabilityTuraYouLearnNotebookLM
Topic-level course structureYesLimitedLimited
Topic-specific explanationsYesYesYes
On-demand video per topicYesDocument-levelDocument-level
Topic-grounded quizzesYesBasicInconsistent
Persistent learner memoryYesLimitedNone
Curriculum integrationCore productStudent-firstGeneral-purpose

Others answer questions about a file. Tura teaches every topic inside the curriculum, end to end: explain → video → quiz → ask.

TuraURA
Management Team

Who is building it

Small team.Full-stack execution.

Paarth Shrivastava

Paarth Shrivastava

B.Tech NIT Kurukshetra

Data Scientist 3, Walmart, Tredence

Builds the intelligence that turns learner activity into durable memory and the right next teaching move.

Shashwat Kapoor

Shashwat Kapoor

MSc. Finance, Frankfurt School

BDO, Santander, State Street

Leads company strategy, partnerships, and the path from learning problems to a product that can scale.

Ashish Dwivedi

Ashish Dwivedi

B.Tech NIT Kurukshetra

Senior Software Engineer, 314e Corporation

Builds the product and systems that keep Tura continuous, dependable, and useful across the desktop.

TuraURA
Projections & Key Metrics

Three-year potential

Two revenue engines.One platform.

B2B — Institutional licensing

Engine 01

Initial market: Frankfurt, Germany

Student base: ~68.4K university students

Indicative pricing: ~€5–€15 per student / month

~€4M–€12M

Frankfurt B2B potential, annually

B2C — Direct subscription

Engine 02

Students outside partner coverage subscribe directly

€20 / month · €240 per subscriber, per year

1,000 subs€240K ARR
10,000 subs€2.4M ARR
50,000 subs€12M ARR
Year 1 · Plan

2–3 university partnerships, and B2C launched.

Year 2 · Plan

5–10 partnerships, direct acquisition scaled behind them.

Year 3 · Plan

50–70 partnerships, plus B2C across non-affiliated students.

TuraURA
Roadmap & Use of Funds

Where we are

Built. Piloting.Converting. Scaling.

The ask Incubation at Frankfurt
From live product to signed licences
01 · Now

Product live

turalearn.com supports course upload, explain, quiz, ask and video generation.

02 · Pilot

Frankfurt pilot

Deploy inside live courses and validate engagement with students.

03 · Convert

Institutional licences

Move from course to department to campus-wide coverage.

04 · Scale

Campus CEO engine

Peer-led adoption creates bottom-up institutional pull.

Incubation at Frankfurt unlocks the next commercial milestone

Pilot → Licences
University partnerships

Pilots, deployment, security and data review.

Scale

The infrastructure and generated learning capacity needed to bring the product to scale.

Campus CEO programme

Stipends and student acquisition.